Latin America Spotlight: Top Emerging MICE Destinations and Why They Matter By Carola Molinares
Latin America is no longer on the sidelines for MICE. Cities across the region are investing in venues, connectivity, and experiences that deliver strong value for meeting planners and organizers. For buyers looking for cost efficiency and memorable programming, this region deserves a close look.
Consider these emerging hubs. Medellín offers modern convention facilities and a compact, walkable center that is easy to operate. Quito pairs colonial charm with accessible venues and growing flight options. Guadalajara is a technology and innovation cluster with meeting spaces that match corporate needs. Cartagena and the Mayan Riviera provide resort-style options ideal for incentive travel.
Assess infrastructure and risk. Look for reliable international connections, visa requirements, and local partner capabilities. Confirm venue AV standards and internet redundancy before signing. Many destinations offer fiscal incentives or tax breaks for large events, so ask local convention bureaus about support packages.
Leverage local culture. Use local artists, culinary experiences, and community partnerships to deliver authentic programming that resonates with attendees. Local suppliers can lower costs and add flavor to itineraries, but always vet contracts and insurance terms.
Plan for operational clarity. Currency, language, and payment timing can slow procurement. Build clear contracting templates, and work with bilingual PCOs or DMCs who know local regulations and logistical norms.
Finally, quantify ROI. Compare venue and accommodation rates, transport costs, and expected delegate spend. Latin America can offer lower total cost of ownership while delivering high attendee satisfaction when events are well executed.
Supporting sources
- ICCA. “International Meetings Market Insights: Latin America.” https://www.iccaworld.org/latin-america-insights
- World Travel & Tourism Council. “Latin America MICE Potential.” https://wttc.org/latin-america-mice
- Skift. “Why Latin America Is Rising as a MICE Region.” https://skift.com/latin-america-mice